American Anthropological Association: The Anthropology of Mad Men and Women

By Robert J. MoraisIn season four of Mad Men, Pete Campbell and Don Draper read The Chrysanthemum and the Sword by famed anthropologist Ruth Benedict in preparation for a pitch to Japanese Honda executives.?Given their mining of anthropology for insight, a look at the show through an anthropological lens seems fitting. Client creative meetings, often dramatized in Mad Men, contain the defining attitudes, behaviors, and symbols of agency ...

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