PepsiCo has tapped Joe Jonas
as a brand ambassador for its new celebrity-infused "Live for Now" global ad campaign.
The Jonas Brother
will lend his star power by participating in Pepsi Pulse, the campaign's social media dashboard that curates trending pop culture news.
Jonas on Wednesday described his involvement and revealed his favorite apps, music services and other digital tidbits.
"It seemed like the perfect fit," Jonas said during ...