ASOS winter keeps calm and aims for effortless

Posted in Fashion / Fashion advertising / Fashion blog / Fashion collections / Fashion pictures Leather baseball caps, oversized knits, washed out denims and carelessly untucked shirts. ASOS.com's autumn / winter 2012 look book is aiming for effortless, and doing so by channeling menswear trends and androgyny. But the required mix of womens trends are bundled in there too, which is how the efforlessness formula works, really: look out ...

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