There has been a lot of talk about Santam
's new branding and, in particular, their latest TV ad
, starring Oscar-winner film star (Gandhi & Schindler's List) Ben Kingsley
. I think they made a good move here, differentiating themselves from the 'quick-fix' insurers out there - companies who are quick to help until something goes wrong. Santam's new slogan is "Looks like insurance, sounds like ...