Iconix Brand Group, Inc. unveiled its spring 2010 marketing campaign for its junior brand, Candie's, which is exclusively available at Kohl's Department Stores and Kohls.com.
The campaign entitled, "Britney Spears Through The Lens," showcases international superstar, Britney Spears, as seen through the lens of three famed photographers, Annie Leibovitz, Mark Seliger and Terry Richardson. Each iconic photographer shot Spears at Paramount Studios in Hollywood late last year.
Britney Spears, commented, "Annie, Mark and Terry are three of the biggest photographers in the world, I am honored to be working with them for my Candie's Only at Kohl's ads. It was an amazing shoot and I know my fans are going to love the cool images."
The "Britney Spears Through The Lens," campaign will be seen in fashion magazines, outdoor billboards, in-store, circulars, online and direct mail.
The Candie's Only at Kohl's marketing campaign was created by the Iconix in-house marketing team in partnership with Annie Leibovitz who is famous for her celebrity portraits, Mark Seliger who is recognized for infusing music and fashion in his photography and Terry Richardson who is known for his ability to capture the true essence of his subjects.
During her 10 year career, Britney Spears has had 5 albums debut at the #1 spot on the Billboard Top 200 Albums chart, as well as 23 Top 40 hits on the Billboard Pop Singles chart. Worldwide, Britney Spears is one of the top-selling artists of the last decade, constantly topping charts with her albums...Baby One More Time (1999); Oops!... I Did It Again (2000); britney (2001); In The Zone (2003); Blackout (2007) and Circus (2008). Worldwide she has sold over 63 million albums. Spears recently became the first artist in over three years to debut No. 1 on the Billboard Hot 100 Chart with her latest song, "3."