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The New York Daily News reported that Diddy and Ciroc Vodka are teaming up with the city Taxi & Limousine Commission to give away "thousands" of $15 debit cards meant to be used for taxi rides. The handout begins in Times Square at 11 p.m. on Wednesday and carry over until they run out, or 3 a.m., whichever happens first.
Sean (Diddy) Combs wants New Yorkers to party on New Year's Eve, so he's offering to pay for the cab-fare to help tipsy revelers get home safe. Diddy
will announce Tuesday they are teaming up with the city Taxi & Limousine Commission to give away thousands of free cab rides to ring in 2009.
"New York is the world's most iconic New Year's Eve city, so let's lead by example and show everyone that a sophisticated holiday celebration doesn't just end when the ball drops, but when everyone gets home safely," Combs said.