EXXON MOBIL OIL - SUBTLE ADVERTISING MUCH?

Exxon Mobil positions it's brand at the vanguard of innovating clean energy for the world.

It has a clean, 21st century look. The employees on it's corporate advertising posters are friendly, sharply dressed, multi-ethnic.

It produces print advertisements in National Geographic like this:

And they like to chat quite a bit about water on their website.

Of course they like to talk about water. Forty years ago, they liked to talk ...

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