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November 20, 2010
DSQUARED DOG capsule collection

exclusively for yoox.com

Online today on yoox.com, the collection Dsquared Dog: a limited edition collection of collars and leashes for dogs of all shapes and sizes. The Dsquared Dog capsule collection is available exclusively in the new Pets boutique on yoox.com, fully dedicated to a range of stylish pet accessories & fashion for your animal friends.

All proceeds from the sale of the Dsquared Dog collection will be donated to Much Love Animal Rescue, a 100% non-profit organization dedicated to finding safe, loving homes for unwanted, neglected or abused animals. Much Love Animal Rescue has a fabulous family of celebrity supporters who lend their name and status to help us save more and more animals, rehabilitate them and place them into loving homes.

The launch of the Dsquared Dog capsule collection is accompanied by a viral video, also online today exclusively on yoox.com. The film 'THE GIGOLO', a short comedy of errors, shows a strapping young man (reminiscent of Richard Gere in a well known 1980's blockbuster) sitting at the bar, on the telephone with a mysterious interlocutor, busily organising an appointment. Elegant ladies casually stroll past and their attention is immediately captured by something unidentified which piques their curiosity, admiration and surprise, the object of which is revealed at the end of the clip.

Designers of Dsquared, twins Dean and Dan Caten make a brief cameo appearance in the video, alongside top model Nadege, once again surprising and amusing their public with the sense of irony which has always been at the heart of the brand.

http://www.dsquared2. com
Read more at BLOG popbytes.com
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