She's famed for showing off her figure in revealing dresses and at seven months pregnant Holly Willoughby is not going to let a little thing like her burgeoning baby bump stopping her from doing so.
In fact the Dancing On Ice presenter has even designed on her own range of maternity wear in a series of sexy and glamorous styles.
The presenter-turned-designer launched the Holly Willoughby Maternity collection at Claridges in central London