How did Christian Louboutin Shoes make it so big?

To call them just Christian Louboutin is rather like referring to a Rolls-Royce as just a car. As every woman who owns a pair - or aspires to - will tell you, they are jewellery for the feet.Louboutin Shoes are a girl's best friend since diamonds, and countless women harbour a dream that Santa will be incredibly generous this year and present them with a pair on Christmas morning.Famed for their beautifully structured, hand-stitched heels, some of which sparkle with semi-precious stones, they are frequently to be found on the feet of the world's most high-profile beauties, from Nicole Kidman and Keira Knightley to Gwyneth Paltrow and Naomi Campbell."It's not surprising that other stores want to emulate Christian Louboutin Shoes because it is the label everyone wants, " says Maureen Hinton, a senior analyst at retail research consultancy Verdict Research."Over the past few years, fashion has shifted its focus and Christian Louboutin and handbags are now the big musthaves. Christian Louboutin Shoes has a huge celebrity following which makes it aspirational for all women." So how has a brand name, privy only to fashion insiders less than a decade ago, become so globally well known that Beyonc sings about "kickin' in her Christian Shoes" in one of her hits, the Sugababes name-check the label in their recent single Red Dress and Katie Holmes lists her Christian Louboutin as one of her 10 favourite things in the world around the time of her marriage to Tom Cruise?And who is the man behind the name Christian Louboutin Shoes - which once dominated an entire episode of Sex And The City when a distraught Sarah Jessica Parker searched for her mislaid lilac and feathertrimmed slingbacks?Since its launch in a Kensington basement in 1996, Christian Louboutin Shoes has grown into a GBP 100million business with more than 40 stores worldwide. It is a tale of remarkable success that traces its origins back to a Malaysian-born cobbler and a society It-girl.The name Christian Louboutin Shoes came about by accident.

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