How summit failed bandslam, aka anyone could have known to market twilight to mall goths

This was emailed to [prominent journalist/film and media blogger Nikki Finke] by a Bandslam insider who's also a prominent filmmaker (and asked to be anonymous) in response to her box office report that the Walden Media/Summit Entertainment pic had a disastrous $2.3M weekend despite great reviews, and that the marketing/packaging was so young that moviegoers thought it was High School Musical when it was closer to school of rock:

"Isn't there

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