I Shoes My Choice! The Pursuit of Zappiness

Leading online shoe retailer Zappo's has cheerful employees, satisfied, loyal customers, and a C.E.O. who doesn't see himself as an irreplaceable demigod. So naturally, people wonder if it's some kind of cult. Alexandra Jacobs investigates for the new New Yorker.

OK, it's not as dramatic as all that. The story is fascinating if you're into learning how a successful company operates, but there's just not much dirt, beyond some

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