James Cameron Announces Avatar Day: 15 Minutes of 3D Avatar Free on August 21

Towards the end of the Avatar panel at Comic-Con today, James Cameron dropped a bombshell: 15 minutes of the film will be screened in digital theaters for free across the globe on August 21. After viewing the Avatar footage, I thnk an event such as this will serve the film well-at least, much more so than a typical trailer and marketing campaign.

Read Cameron's complete announcement, along with some thoughts on what it means,

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