Towards the end of the Avatar
panel at Comic-Con today, James Cameron dropped a bombshell: 15 minutes of the film will be screened in digital theaters for free across the globe on August 21. After viewing the Avatar
footage, I thnk an event such as this will serve the film well-at least, much more so than a typical trailer and marketing campaign.
Read Cameron's complete announcement, along with some thoughts on what it means,