James Franco Reprises Role As Gucci Cologne Frontman

Following James Franco's good-natured spoof of his earlier Gucci Pour Homme fragrance ad campaign on Funny Or Die, the actor is officially back in front of the camera for the Italian luxury brand's newest scent, Gucci by Gucci SPORT pour Homme.

The brand's creative director, Frida Giannini, said:

"James Franco is perfect for this fragrance and perfect for Gucci. He personifies the sort of nonchalance and unforced appeal that is
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