Jeffrey Katzenberg Urges Exhibitors to Charge Even More for 3D Tickets

The following is something Dreamworks head Jeffrey Katzenberg may or may not have said in his 3D Summit keynote (I don't have a full transcript): 3D helps filmmakers tell better stories. But this is what Katzenberg did say: we know people will pay even more for this, and you're not charging enough for 3D. Still have any illusions that the push toward 3D has any goal other than making money for studios?

Granted, Katzenberg is

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