knows her customers "might live in jeans and a T-shirt, but they love a little sparkle, too," the designer tells Life & Style
. That's why Jess is adding to her fashion empire with a line of fine jewelry, which will land at Zales and Peoples stores in October. Her fave piece? "The butterfly pendant in rose gold," she says. "[It's] so feminine, and to me, it symbolizes a free spirit."