August 31, 2009
There comes a point when a musician needs more than music to pay the bills. Record sales lag, concert halls are half empty, or worse yet, you're dead. A dead musician needs a new revenue stream more than anyone else. Merchandising is the best friend to a dead musician or one whose career has died.
I'm not just talking about your run-of-the-mill t-shirt, sticker, or poster. I'm talking about merchandise that goes where no merch has gone
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