In the end, I guess it all comes down to nostalgia. If you played with G.I. Joes or Transformers and watched their Saturday morning cartoon shows, then a movie works off your nostalgia and hopefully will be the cinematic equivalent of Frosted Mini-Wheats. I was never excited for those films because they weren't really a part of my childhood. Even "Teenage Mutant Ninja Turtles" I kind of left behind.
But then there