Savvy distributor gave away copies of Suzanne Collins' first novel to the first 20,000 moviegoers watching "Abduction." LONDON - To help chalk up this year's biggest British box office opener to date with 4.85 million ($7.69 million), Lionsgate's awareness campaign for Hunger Games used the star power of Taylor Lautner, of Twilight franchise fame.
OUR EDITOR RECOMMENDS Huge 'Hunger Games' Weekend Box Office Haul Has Analysts Bullish ...