In her new fragrance ad for Truth or Dare
, the Material Girl gets up close and personal with a clone of herself. The black-and-white campaign was shot
by Mert Alas and Marcus Piggott and shows a pair of topless Madonnas with dark lipstick, wavy retro hair and jewelry from Fred Leighton.
Madonna's tagline for the fragrance is appropriately coy: "We can be tricked by what we see and hear but not by what we smell." ...