In Apple's latest ad promoting its virtual assistant, it called on legendary film director Martin Scorsese
. Shot in the back of cab driving through New York city, Scorsese uses Siri to help him with a handful of simple tasks.
Scorsese, a 20-time Oscar winner, uses Siri to reschedule his appointments, check his traffic route and track down a friend.
As several other sites have speculated, Scorsese is probably a fan of Apple ...