Things change fast. A year ago, the young distributor Apparition looked like one of the most promising New Kids On The Block. It came out of the gate with a varied, ambitious lineup of interesting films, anchored by
Terrence Malick's forthcoming
Tree of Life. But in a tough market only a few had commercial potential. Among those that did have potential, films like
The Runaways failed to reach an audience. The company struggled in a ...