MySpace: How Does a Buyer Resurrect a Wounded Internet Brand?

Congratulations, you've bought MySpace and its 77 million users. Now what do you do with it? That depends greatly on whether you're advertising network Specific Media, private equity firm Golden Gate Capital, or MySpace co-founders Chris Dewolfe or Tom Anderson, each of whom is putting together a group of bidders for the failed social network. Related Articles:? News Corp.'s Failed Social Experiment: Why MySpace Didn't ...

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