National Underwear Day
was founded in August 2003. For the past six years, Freshpair has invaded New York City the first week of August with a full-blown fashion show and scores of gorgeous models in their underwear on National Underwear Day.
Last year the annual fashion show transformed into a celebrity-studded fashion event, hosted by actress and fashion maven Lydia Hearst.
This year, in response to popular demand, the event has grown