Paranormal Activity's Demand It Campaign - The Future of Small Film Distribution?

Paramount is currently gearing up to release the low-budget horror film Paranormal Activity on Sept. 25th in a few select cities. In addition to the typical marketing campaign, they're also doing something quite innovative to figure out where to open the film next: They're asking fans. They've started an Eventful page for the film, and are asking fans to demand screenings in their area. The areas with the most demands will

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