October 3, 2011
CAPITOL HILL NEWS REPORTS -- You won't find the newest Postal Service ads in your email inbox.
The U.S. Postal Service has launched a series of 30-second TV ads targeting email, saying they are unsafe and not secure for consumers.
The ads show bills taped to a refrigerator or tacked to a bulletin board and say, "a refrigerator has never been hacked," and "paper mail delivered to a door cannot fail prey to a virus."
The new ads come as the U.S. Post Office faces default and teeters on the verge of bankruptcy. In addition, it appears imminent that Saturday delivery, with the backing of President Obama, may soon be a thing of the past.
The Post Office shouldn't accept any letters, of either praise or recrimination, about the new ads. Most of the chatter over the new ads is--where else?--online. The Post Office's attempts against email have been called "cheap attempts against technology" by critics.