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Rio Code Embedded in Super Bowl Spot
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February 2, 2011
20th Century Fox announced today that a Super Bowl spot for Rio will have an embedded code that will lead to a special level on "Angry Birds," which in turn will take you to a sweepstakes: This Sunday, Twentieth Century FOX's upcoming animated motion picture event RIO will make Super Bowl commercial history, when the 30-second RIO spot becomes the first-ever to air with an embedded code.Super Bowl fans in the United States watching ...
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