SCI FI Channel has announced that it is changing its name to Syfy on July 7th:
Building upon sixteen years of water cooler programming and soaring ratings growth following its most-watched year ever, SCI FI Channel is evolving into Syfy on air and on-line beginning July 7th, it was announced today by Dave Howe, President, SCI FI.
By changing the name to Syfy, which remains phonetically identical, the new brand broadens perceptions