Science Says Online Buzz More Important To A Movie's Success Than Traditional Advertising

Obviously, this post is a tad self-serving but don't let that get in the way of what's a very interesting finding. Japanese scientists believe they found a correlation between the success or failure of a movie based on its online presence and use of traditional advertising. The findings revealed that the amount of social networking and online posts about a film, as on a site like ours, is more directly tied to a movie's ...

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