Skype Deal: A Way to Keep Microsoft Products Relevant?

Around 1999, I moderated a Bay Area panel in which a crazy Swedish?billionaire argued that telephone calls were just another form of?content and that in the future AT&T would run ads during conversations.

"I'll be in san francisco having a free long-distance phone call with my?girlfriend in Sweden, and an ad for Coke will come on," he said.

We all laughed.

It was the first thing I thought about when Microsoft announced that it will ...

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