Transformers was essentially a 20 minute advert for the collectible figurines, which went on to become a series of
Michael Bay blockbusters. While merchandise is probably the main reason
George Lucas gave
Star Wars a 3D overhaul. Just when you thought Hollywood had milked the "toy" department dry...
Hasbro smashes a mini champagne bottle on
Battleship, a popular table top game and now $200 million ...