It's hard to walk five feet in San Diego during Comic-Con without stumbling into some sort of viral marketing campaign. Half the time, it's impossible to tell what some viral campaigns are even advertising at first glance. That was the case with the
Rocket Poppeteers truck, which was handing out Super Speedflier Fleet popsicles.
Despite seeing the truck all over San Diego during the convention, it was some time before I learned ...