Superfine sells attitude and skin, not denim

Posted in Fashion / Fashion advertising / Fashion blog / Fashion pictures There's much to strike you about Superfine's spring 2012 look book, but least of all the actual denim. Rather there's the stark, high-contrast black and white photography. There's the casting of three uniform blonde-haired models; the ambiguity of androgynous Andrej Pejic alongside the two topless female models, likely a deliberate feat of ...

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