Okay, it scores low on originality, but it gets the job done:
Peter Jackson's upcoming mega-epic-in-the-waiting
The Hobbit unleashed its first poster this weekend with a sword-wheeling Bilbo front and center. If you've read the book, you know that Bilbo (despite his decidedly unheroic demeanor) needs a sword on more than one occasion in the story, so it's perhaps fitting that this has be become the public's first image ...