SXSW 2010 Day Two Twitter Marathon: 26 Reports, From GZA to the xx

On day two of SXSW, you could see the mechanisms of the hype machine in full effect. The current crop of buzz bands (the xx, Surfer Blood, Bear In Heaven) packed their rooms wall-to-wall. However, bands who had their moment but still release excellent albums (Miles Benjamin Anthony Robinson, Vivian Girls) had more modest crowds. Maybe it's the economy of cool, maybe it's that bands were expected to play 10 day shows in four days
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