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Taylor Swift-Boats Desperate Housewives, Lost

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March 11, 2009
Why should Taylor Swift consider a career in forensics? Who's the bigger chick magnet: Lost's Sawyer or a bunch of nervous, sweaty people in smocks? Did The L Word go out in style? And why shouldn't Miley Cyrus make fun of the Jonas Brothers-not that she has, but still, why shouldn't she?
The answers-and more questions-in this week's TV ratings pop quiz:
1. How valuable was Taylor Swift to the CSI team? Very. Though a top draw, CSI typically isn't as demographically sexy as either Desperate Housewives or Lost. Last week, with 19-year-old Swift guest-starring, it was more desirable than both shows. In the latest Nielsen weekly rankings, it showed up as TV's No. 1 scripted show among adults 18-49, and TV's No. 1 scripted show among women 18-34.
2. Is there even a contest between Sawyer and the aforementioned nervous guys in smocks? Yes. Last week, it was close, but the all-too-real-looking cooks of Hell's Kitchen edged the supremely good-looking castaways of Lost for 10th place in the women 18-34 rankings. (Lost outrated the reality show in the 18-49 demo, where it ran behind only CSI among scripted shows.)
3. Was The L Word given a nice send-off by viewers? Yes. Sunday's series finale was the most watched series finale of the show's run, with 765,000 viewers, Showtime said. Overall, the episode was the series' third-highest-rated installment ever.
4. Which cable show got an even bigger send-off? burn notice closed out its second season before a series-high 6.1 million, tops for a cable drama. Nip/Tuck (2.4 million), on the other hand, endured its smallest ever finale.
5. Why would it not be wise for Miley Cyrus to enjoy The Jonas Brothers' box office tank a little too much? Because the concept of allegiance-shifting, fickle fans should not be foreign to her. Last week, a new Icarly (6.3 million) beat a new Hannah Montana (4.2 million)-and everything else on cable. The Nick show was so big, its lucky companion, True Jackson VP, scored enough viewers (4.4 million) to likewise top Hannah Montana, and push Cyrus' Disney series down to third among prime-time cable comedies.
6. Has Jon and Kate Gosselin backlash set in? Of course, except in the rankings. Jon and Kate Plus 8's latest family-celebrating or kid-exploiting episode (take your pick) was cable's No. 2 reality show (3.1 million) behind the season finale of America's Best Dance Crew (3.5 million).
7. Did you know the CW airs a comedy block on Fridays? Apparently not. A special Friday night rerun of America's Next Top Model's season premiere, which drew all of 1.7 million, gave the network its best rating among its beloved young women audience in a year. Everybody Hates Chris, indeed.
8. American Idol or The Bachelor? Jason Mesnick's infamous do-over or no, Idol was TV's No. 1 show (24.3 million for Tuesday's edition). And its No. 2 show (22.8 million for Wednesday's show). And its No. 3 show (21.5 million for Thursday's show). CSI (20.9 million) finished fourth, followed by Mesnick's Molly-for-Melissa switcheroo on the first Bachelor: After the Final Rose special (17.5 million).
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