The viral campaign for Sony and Marc Webb's The Amazing Spider-Man hasn't been nearly as exciting as the one for Fox and Ridley Scott's Prometheus, but here's a new installment from the Spidey viral that makes a few things clear. We've wondered since the film was announced where classic Spidey character J. Jonah Jameson fits in, and how his newspaper the Daily Bugle, which employed Spidey alter-ego Peter Parker ...