The Kate Middleton effect boosts sales at Ted Baker

The Kate Middleton effect has given upmarket fashion chain Ted Baker a massive boost after its outfits were worn by the trendsetting Duchess Of Cambridge.

Ever since the royal stepped out in its ?300 navy trenchcoat, UK and European sales have risen by 8.7% and global sales by almost 15%.

Fashionistas have also made prints and jerseys bestsellers, helping the store buck the trend with a 12% leap in profits to ?27.1million in the year to ...

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