The Weinstein Co. Partners with the UFC to Promote ING

To say that the Weinstein Company has a lot riding on the success of Quentin Tarantino's "Inglourious Basterds" would be an understatement. TWC is broke and they need a hit - badly. In fact, their money troubles are so bad that Harvey and Co were said to be "hoarding whatever cash they have left to be able to release 'Inglourious Basterds'". So, what kind of ingenious yet thrifty marketing

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