In this crazy, crazy world of hyper-consumption, brands are putting a lot of emphasis on consumer loyalty.
And the best way to nail down consumer loyalty? Get to your consumer before anyone else does.
We all know that the combination of Klipdrift Brandy and Coke is quite a big deal north of the Vaal.
If you've traveled on the N1 past Pretoria lately, you'll understand exactly why these two brands are home touchstones in that part ...