William H. Macy
, Ty Burrell
, Anthony Mackie
are just some of the celebs that relaxed at the VEVO PowerStation and SOREL Suite featuring the Fresh Lounge at the 2012 Sundance Film Festival.
The immersive brand experience, which was produced by Continuum Entertainment, boasted SOREL boots and customized lace plates, Beauty treatments, signature cocktails by Snake Oil Mixologists, burgers from Fuku Burger, and DJ sets by Jus Ske, ...