"X Factor" Debuts First Promo Featuring Britney Spears & Demi Lovato

Gearing up for the upcoming season, "The X Factor" has just introduced the first promotional video.

Taking things to the next level, Simon Cowell and La Reid have enlisted the talents of Britney Spears and Demi Lovato, who will both be joining the judges' panel.

Spears and Lovato will fill the vacancies left when Paula Abdul and Nicole Scherzinger were let go earlier this year.

At one point in the commercial, Simon looks into ...

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