The new ad for Calvin Klein's Secret Obsession featuring Eva Mendes is too hot for American households.
The perfume commercial has been banned from airing in the United States. During the 30-second promo, the 'Hitch' actress shows a little too much of her breasts for censors to handle, WDD.com
'This development is not entirely a surprise for the U.S. market. We believe the commercial is exceptional and hits the mark for Secret Obsession. We will reach our consumers in the U.S. primarily through the Web site, the print campaign and at point of sale. We are anticipating a very successful global launch,' Calvin Klein Inc. president Tom Murry says.