YSL are surprised about branding uproar... We're surprised they didn't see it coming.

Posted in Fashion / Fashion blog / Fashion industry / Topical fashion discussions The Yves Saint Lauren name change uproar has finally been addressed in detail by Hedi Slimane, who told Vanity Fair that it was "interesting to see how much reaction this retro branding has created."
Slimane says the branding was a considered choice that revisits the 'democratisation' of fashion Saint Laurent was aiming for when he ...

0 Comments